Lectures
Empowering Women in Business through Branding – Maastricht University Lecture
On 8th March 2024, I had the pleasure of giving a guest lecture at Maastricht University for their Women in Business organisation. It was an inspiring afternoon spent with an incredibly engaged group of students and future leaders, where we explored the power of branding not just as a business tool, but as a means of storytelling, connection, and transformation. Thanks to the wonderful Melissa Erden, who invited me and gave me this opportunity.
We discussed how strong brands are built on clarity, consistency, and authenticity—and how these principles apply not only to companies, but to personal branding as well. I shared insights from my own journey leading multidisciplinary teams and crafting brand identities across industries, with a focus on how women can carve out space, lead with confidence, and bring their values to the forefront in their careers.
It was a joy to contribute to such a forward-thinking program, and I left feeling energized by the curiosity and drive of the students. Moments like these remind me why I love what I do.
Arden University
I have been a guest lecturer at Arden University and a guest examiner for UX students for General Assembly. I covered topics such as UX and UI design, the impact of the digital evolution on design and what there will be beyond the traditional ways we see design.
I was also featured on Design Unfolding journal.
Currently I volunteer as field expert to advice students around the country on their apps ideas.
