Novakid hired me as Head of Creative and Production, in order to start a rebrand project, back in 2023. From a simple idea about super heroes, I designed, with a large multidisciplinary team , Novakid branding around the nostalgia of a revisited comic style that would resonate with parents as well as children, in 16 countries around the world. An adventurous, bold and fun brand that would fill the world of colours and a desire, in every parents´ heart, for their children to join a new way of learning and have fun.