Vital summer campaign 2019

For Vital’s healthy food summer campaign in 2019, I built a visual identity inspired by the regola aura - I observed stacks of plates in the kitchen, turning that circular rhythm into the core graphic language of the project. From this starting point, I developed a flexible system that carried through the campaign brand look and feel, from key visuals to typography and color. The identity was then rolled out across all out‑of‑home formats and in‑store materials, creating a cohesive, summery presence that linked product, space, and communication in one recognisable visual gesture.