Hi! I’m Fabiana, a Creative Director with almost two decades of experience in the creative industry. I specialise in branding but I hold a deep love for editorial design, which is where my career started.

I collaborate with startups and large organisations to develop visually appealing brand stories and design strategies. I work across different media, with a focus on digital design but including publishing, editorial, events and OOH. My portfolio features projects commissioned by renowned brands such as BBC, Hachette UK, Aardman studios, Night&Day, Cartoon Network, Pokerstars, Toshiba, Openreach, and many more.

Design, to me, is mostly fun, imagination, going back to when I was five years old and would spend my days drawing, I need a really deep emotional connection to what I do. For every project I take on, I make sure to start with what feelings it recalls. I work with curiosity and enthusiasm.

Apart from designing, I have loads of interests including an insane passion for movies, reading, a visual obsession for mangas and fairy tales, typography, illustration, photography, playing video-games, traveling, and sipping on Earl Grey tea.

I am curious, so I always have something new I will chase!

“My work is play. And I play when I design. I even looked it up in the dictionary, to make sure that I actually do that, and the definition of “play,” number one, was “engaging in a childlike activity or endeavor,” and number two was “gambling.” And I realize I do both when I’m designing.”

— Paula Scher