Branding
I developed a 360° brand identity for Milan‑based photographer Agnese Spina, aligning her visual world with the way she captures weddings and “moments of happiness” across Italy and abroad. The work spanned logo and monogram, colour palette, typography, tone of voice, and social media templates, building a cohesive system that feels intimate, contemporary, and emotionally resonant with her couples. Drawing from her warm, documentary style, I created guidelines that ensure every touchpoint — from website to printed materials — reflects the same sense of storytelling, light, and genuine connection present in her imagery. Also, you can see, she is obsessed with cats.
Agnese Spina Imagery business cards
