OVO Energy

From 2022 to late 2023, I led the creation of brand styleguides for OVO Energy in London, defining how the core identity extends across all of their sub‑brands. Working alongside internal teams, I translated the refreshed strategy and design system into practical rules for typography, color, imagery, motion, and tone of voice that could flex from consumer offers to service products while staying recognisably OVO. The work sharpened how a major UK energy provider expresses its mission to make energy work better for people and the planet, ensuring every sub‑brand feels consistent, accessible, and aligned with the wider OVO vision.